Major League Girls Creative Lab
Photo Courtesy of our partner at RIP-IT

Photo Courtesy of our partner at RIP-IT

Why invest in this space?

What is the Major League Girls Creative Lab?

Our team leverages twenty years of combined experience in the women’s sports space, specializing in the promotion of female athletes and brands built for girls and women.

Despite being a group that is often overlooked and underserved, this has not stopped the rapid growing segment of female athletes. This means brands and media entities have an opportunity to make a positive mark in a space that needs continued to support to flourish and grow.

Because of our passion and dedication solely to this space, the MLG team is uniquely positioned to work with clients to tap into this market by providing the services below:

Content

  • Develop content strategy for social platforms

  • Long-form & short-form content

  • Photography

  • Commercials & film

  • Documentaries

Digital

  • Social media management

  • Website servies

  • Ads & marketing

Strategic

  • Public relations

  • Brand development

  • Athlete & brand partnerships

. . .

our mission is simple: help brands experience the power of connecting with women and girls in sports, and in turn establish these brands as advocates of female empowerment.

THE MAJOR LEAGUE GIRL SQUAD

ANYA ALVAREZ  CEO & CO-FOUNDER   Anya is a former professional golfer on the LPGA Tour, who turned her love for writing and sports into a sports journalism career. Her writing focuses on covering women in sports, highlighting their greatest achievements on and off the field. With features in various outlets such as ESPN, VICE, Rolling Stone, Salon, The Guardian, Playboy magazine, and two produced podcasts with NPR’S ONLY A GAME, and a produced documentary on CBS Sports, Anya has made it her mission to amplify the voices of women in sport. Her goal is to inspire girls to continue PLAYING LIKE A GIRL, and help break down the stereotypes that women and girls don’t belong in sports.

ANYA ALVAREZ
CEO & CO-FOUNDER

Anya is a former professional golfer on the LPGA Tour, who turned her love for writing and sports into a sports journalism career. Her writing focuses on covering women in sports, highlighting their greatest achievements on and off the field. With features in various outlets such as ESPN, VICE, Rolling Stone, Salon, The Guardian, Playboy magazine, and two produced podcasts with NPR’S ONLY A GAME, and a produced documentary on CBS Sports, Anya has made it her mission to amplify the voices of women in sport. Her goal is to inspire girls to continue PLAYING LIKE A GIRL, and help break down the stereotypes that women and girls don’t belong in sports.

ERIN UNDERWOOD  CONTENT STRATEGIST   Erin is a senior digital media and social media professional with a diverse background ranging from early stage startups to major sport media companies. As the former co-founder of the women’s sports media brand, Women Talking Sports, Erin has a deep understanding of the sport landscape and its relationship with and representation of women as fans, athletes and professionals. Erin has also worked in various capacities for the innovative sports media company, Bleacher Report, where in addition to her position as a content curator and front page editor, she started a grassroots initiative to expand the company’s user base among women, which was successful in unearthing and identifying strategic opportunities for growth

ERIN UNDERWOOD
CONTENT STRATEGIST

Erin is a senior digital media and social media professional with a diverse background ranging from early stage startups to major sport media companies. As the former co-founder of the women’s sports media brand, Women Talking Sports, Erin has a deep understanding of the sport landscape and its relationship with and representation of women as fans, athletes and professionals. Erin has also worked in various capacities for the innovative sports media company, Bleacher Report, where in addition to her position as a content curator and front page editor, she started a grassroots initiative to expand the company’s user base among women, which was successful in unearthing and identifying strategic opportunities for growth

JULIA MCINNIS  CO-FOUNDER & HEAD OF BRAND DEVELOPMENT   Julia is an award-winning documentary film producer who manages Major League Girls’ content development teams, talent scouting, and client accounts. She is also the CEO and co-founder of Lancealot, an online marketplace and social network for hiring freelance video creators who specialize in live and social media content. She received her MBA from the University of Chicago and B.A. from Trinity College.

JULIA MCINNIS
CO-FOUNDER & HEAD OF BRAND DEVELOPMENT

Julia is an award-winning documentary film producer who manages Major League Girls’ content development teams, talent scouting, and client accounts. She is also the CEO and co-founder of Lancealot, an online marketplace and social network for hiring freelance video creators who specialize in live and social media content. She received her MBA from the University of Chicago and B.A. from Trinity College.

MELANI CARTER  CONTENT STRATEGIST   Melani is a sports content producer and writer. She offers over eight years of experience in the sports industry working for top media companies such as Turner Sports and Atlanta Falcons. Now, as a sports content producer, her mission is to empower women who want to be seen and heard in sports media. She believes in creating authentic content and telling positive stories that validate athletes in ways they feel comfortable to share with the world. The structure of organized sports and production today from athletes, to talent to behind the scenes is a system that often says women can’t create, be as innovative, or be the best athlete as men. The proof is there and its her passion to help continue to make the change.

MELANI CARTER
CONTENT STRATEGIST

Melani is a sports content producer and writer. She offers over eight years of experience in the sports industry working for top media companies such as Turner Sports and Atlanta Falcons. Now, as a sports content producer, her mission is to empower women who want to be seen and heard in sports media. She believes in creating authentic content and telling positive stories that validate athletes in ways they feel comfortable to share with the world. The structure of organized sports and production today from athletes, to talent to behind the scenes is a system that often says women can’t create, be as innovative, or be the best athlete as men. The proof is there and its her passion to help continue to make the change.

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