On March 20th, the LPGA launched its Drive On campaign, a campaign to celebrate barriers that have been broken, the impact the organization and the players have had on women in golf, and to inspire girls in and outside the world of golf. As LPGA commissioner Michael Whan has explained in his promotion of the campaign, the organization is so much more than its events, sponsors and marketing, and that it has come to represent opportunity for women, as well as a source of diversity and inclusion. The first advertisement released for the campaign puts these values first and foremost, with LPGA players Brooke Henderson, So Yeon Ryu, Anna Nordqvist, Lizette Salas and Mo Martin providing a voice over that states “This is for every girl who has ever been laughed at or told she doesn’t belong, this is for every girl who has ever been told she’s too loud, too quiet, too this or too that.”
The commercial features shots of the powerful pros, but also intersperses the footage with clips of girls of all ages, shapes, and sizes performing athletic feats and everyday activities, further promoting the LPGA value of diversity. The campaign hopes to introduce more girls to golf to make an impact on the next generation. Not just to inspire girls to play professional golf, but to ensure they have access to the enrichment sport can offer their lives as a whole. As Golf Channel’s Amanda Blumenherst said in an interview with commissioner Michael Whan about the campaign, sport provides important skills for girls and women who aspire to be successful in the boardroom and knowing how to golf can prove to be especially advantageous in the business world.
Drive on is about acknowledging the women who have made the present possible and making the future better for the girls to come. The LPGA will continue its campaign by sharing stories of diversity and courage that connect the past with the present and future. They have started out in this endeavor by sharing the stories of Mel Reid, who came out as gay last December, and Rosie Jones, who won 13 LPGA events and came out in 2004. You can read and watch about their stories here.
Use #DriveOn to support the campaign and share your own stories.